CHALLENGE

TOGETHER WITH OUR TWO PARTNER CROSSFIT BOXES, WE HAVE ORGANIZED A DIGITAL CROSSFIT CHALLENGE.

DURING THE COURSE OF 3 WEEKS WE ANNOUNCED THE TASKS AND WE WANTED TO SEE THEM DO THEIR BEST.

WE WANTED TO MOTIVATE THE CF COMMUNITY TO GET UP ON THEIR FEET AND SHOW WHAT THEY ARE MADE OF.

THEIR TASK WAS TO HAVE THE MAX NUMBER OF REPS FOR THE GIVEN TIME. THEY HAD TO FILM THE ENTIRE CHALLENGE AND POST IT ONLINE.

WE SELECTED THE BEST OF THE BEST IN MEN AND WMN CATEGORIES, AND ORGANIZED A GRAND FINALE FOR EACH BOX.

CHALLENGE

20 MEN AND 20 WOMEN HAD THE CHANCE TO SHOW THEIR READINESS IN THE TOURNAMENT FINALE, AND TO PROVE THEIR WORTH IN A FOUR HOUR STAND OFF.

THEY HAD TO BE THE BEST OF THE BEST, AND CRUSH TWO EXCRUCIATING WOD'S.

HEALTH

HEALTH AND SAFETY OF OUR COMPETITORS AND EVERYONE ELSE, WAS OUR NUMBER ONE PRIORITY, SO THE ATTENDANCE WAS LIMITED AND ONLY THE NECESSARY STAFF WAS PRESENT.

EACH COMPETITOR GROUP HAD IT'S TIME SLOT, SO THE CONTACT WAS REDUCED TO MINIMUM.

winners

AT THE END WE HAD 8 WINNERS, WHO TRIUMPHED IN THEIR CATEGORIES.

4 WOMEN AND 4 MEN PROVED THEIR SUPREMACY AND SHOWED THAT NOTHING CAN STOP THE POWER OF SPORT.

100+

online challenge participants

40

finalists

2

live events

4

nike influencers involved

500K

impressions

300K

total reach

7+

media outlets coverage

Community posts

Our community embraced the challenge and went out there to show their best results. They gave everything they got and max out the reps.
More than 100 online submissions were received, but only 40 best scores were allowed to participate in 2 live events.
They had to be the best of the best, and crush two excruciating wod's.