NIKE YOGA X @Imfashionbabe

The campaign was aimed at selecting 30 people that would be part of an exlusive yoga experience.

THE EVENT WAS ORGANIZED IN A SECLUDED LOCATION, ON THE AVALA MOUNTAIN.

ALL THE PARTICIPANTS RECEIVED ONLY AN SMS: TIME AND LOCATION WHERE A SHUTTLE BUS WAS AWAITING.

WE THEN TRANSPORTED THEM TO A SECRET LOCATION ON AVALA.

DURING A ONE HOUR SESSION THEY HAD THE CHANCE TO LEARN EVERYTHING ABOUT YOGA.

HOW TO BREATHE, STRETCH AND MOVE. HOW TO CONTROL THEIR INNER EMOTIONS, HOW TO MONITOR THEIR HEALTH PARAMETERS AND HOW TO RELAX WITH THE HELP OF AROMA THERAPY.

GUIDING OUR GUESTS EVERY STEP OF THE WAY WAS OUR YOGI MASTER TRAINER, TOGETHER WITH OUR INFLUENCERS WHO ENJOYED THE WHOLE EXPERIENCE TOGETHER WITH THEM.

THE ENTIRE EXPERIENCE WAS TRANSMITTED TO EVERYONE THAT DIDN’T HAD THE CHANCE TO ATTEND VIA INSTAGRAM LIVE.

BECAUSE OF THE ENORMOUS INTEREST WE PARTNERED WITH ADA MALL, AND ORGANIZED ANOTHER ADDITIONAL EXPERIENCE FOR THE SELECTED FEW.

MORNING YOGA SESSION WITH OUR YOGI WAS CONDUCTED ON THE ADA MALL ROOFTOP FOR A LIMITED NUMBER OF VISITORS.

Nike Yoga Experience Event

RESULTS

TOGETHER WITH OUR NIKE FAM WE HAVE ISNPIRED AND MOTIVATED PEOPLE TO GET FAMILIAR WITH YOGA, AND TO GET IN TOUCH WITH THEIR SPIRITUAL SIDE.

1500


MORE THAN 1.5K APPLICANTS

45


45 LIVE EXPERIENCE PARTICIPANT’S


3


PARTNER MEDIA OUTLETS JOINT COVERAGE

5


3 NIKE INFLUENCERS+2 YOGI’S INVOLVED

1.5M


MORE THAN 1.5 MILION IMPRESSIONS

1.0M


TOTAL REACH MORE THAN 1 MILION.